London papers

London needs greater media diversity.

I’m going to explain the situation, why it’s bad and then propose a solution.

The Evening Standard has something close to a monopolistic position on London news. It is, as we know, the only paid-for London newspaper. Metro, London Lite and thelondonpaper are meant to be read on the way to or from work and are entertainment – hence the huge amount of celebrity gossip – rather than news. Some local papers – the Camden New Journal, for instance – are pretty good, but some areas don’t have any decent, local paper.

I would also say that the Evening Standard focuses (if I may pinch Ken Livingstone’s phrase) on the area around the wine bars and brothels of Westminster and, now, City Hall; it deals with trivia and minutiae. My objections to the Evening Standard‘s position are not because it is right-wing, obsessed with Ken or a bit tabloid. Rather, it is that they are unchallenged in their position. My objection to the newspaper market in London is that it leaves great swathes of GLA and borough politics untouched.

If we move away from the print media, the situation is not good. ITV London News has nothing of the politics of the capital, but only stories of interest. BBC News is, I feel, slightly better but still pretty woeful. Channel Four News and Sky News don’t cover the capital other than in passing. Moving to the online world, I want to weep. The ES‘s main website is thisislondon.co.uk, an entertainment guide, where showbiz comes above news. Its news site, standard.co.uk or thisislondon.co.uk/standard, is very much a second-string site; do a search for Evening Standard and you’ll see that only thisislondon.co.uk is anywhere to be seen. BBC London News just doesn’t have many stories.
In particular, I wonder how many people could name, say, three members of the Assembly. I wonder how many people know what the GLA does and doesn’t do.

I do want to flag three blogs in particular – Dave Hill’s London: Mayor and More; the Tory Troll; and Boris Watch – for their good coverage. While much of their content is great, it is not enough; I hope my reasons why will become clear later on.

All this together effectively gives the Evening Standard a bully-pulpit. While Teddy Roosevelt meant ‘bully’ in the positive, now-arcane sense, I fear that the Evening Standard does not quite match the idea of “a terrific platform from which to persuasively advocate an agenda”. (C-Span Congressional Glossary).

There has been at least one attempt at direct competition with the ES in the past; Bob Maxwell’s London Daily News. Suffice to say, it failed. By resurrecting the Evening News and slashing prices to 5p, Associated were able to stop the London Daily News. The situation now is different; for one, the freesheet model has matured. I’d add that with the initials ‘LDN’, a London Daily News might fare better after Lily Allen’s song.

Equally, I don’t think everyone wants all celebrity news, all the time; I do not want a ‘Lite’ newspaper. The World, Stephen Glover’s proposed, new compact picks up on that idea; see the Wikipedia article for more information.

There is room and need for competition for the broader (rather than just middle market tabloid) London news market. Despite its attempts to move upmarket, ES’s news coverage is pretty poor. It doesn’t cover borough politics and only lightly covers the Mayor and GLA.

However, the ES retains several advantages. One is brand recognition; another is its distribution network. As an aside, I wonder what effect all those anti-Ken placards had in the run-up to the election; at any rate, those placards and the orange vans are a lot of advertising around the city. I don’t think it’s too much to say that the ES and its sellers are part of the street-scape of London; I would say, though, that the distinctive yellows and purples of London Lite and thelondonpaper, together with the muted annoyance at being attacked with freesheets at every station in zone one, have become part of the street-scape, too.

This leads me onto an area where I think the ES has singularly failed to capitalise; the online realm.
If I can take the issue of brand recognition first, ES, largely because of its decision to run as thisislondon.co.uk online, doesn’t have the on- or off- line, perceived web presence of some other outlets. Much as I like it, neither does Londonist – which isn’t really a news site – or thelondondailynews.com (no relation, I believe, to Cap’n Bob’s paper of the same name).

The other devolved administrations – Wales, Northern Ireland and Scotland, with respectively three, one-and-three-quarter and five million inhabitants – have their own competitive newspaper markets and, I am given to understand, the national papers have regional editions for the nations. London (eight million), effectively the fifth home nation and the economic, cultural and political centre of our country, does not have that and suffers as a result.

I believe that better news coverage and debate about London – effectively the fifth home nation – would be a good thing. The question is how.

In keeping with Guardian America and Guardian Weekly as successful sub-sets of the Guardian brand, I’d like to propose Guardian London.

Its primary issues could be City Hall, including the Mayor, Assembly and executive arms; London beyond zones one and two; transport; the boroughs; the City; and informing people about the reality of London today. Over an eight-week cycle, there could be information on the council politics of the different boroughs, grouped as four at a time. To begin with, there could be a guide – one a week – to each of the boroughs. It should also look at what might be called the civil society of each borough.

The arrival of Crossrail is one particular issue that deserves attention that the existing media offer singularly fails to address. To take just one station as an example: Tottenham Court Road. Crossrail allows for the development of a better, larger, more accessible station but the Astoria and Sin will go and the Paolozzi murals on the platforms need to be maintained. I’m sure there are similar issues at just about every station on the Crossrail line and will be in future on the Crossrail 2/Chelney line. All we will get will be a glitzy, CGI, double-page spread when it’s far too late to do anything about the changes as the station is about to open. Instead of the newspapers giving us news and comment to allow us to form opinions, they’re giving us re-cycled press releases.

It would do well to do profiles of the main people in London politics; the Mayor, various deputy Mayors, GLA members, people who run and are on the boards of the MPA, TfL, LDA, LFEPA and any future authorities for waste, recycling, education, skills, the environment and planning.
Initially, it could operate a purely online outfit. Journalists need not be retained but could be remunerated on the same basis as CiF. If successful, it could perhaps grow to a weekly supplement to the print edition in London, and perhaps the south-east, on Saturdays.

If we look at the blogosphere and social media, the combination of individual blogs, group blogs, media blogs like Comment is Free and Coffee House, Facebook and so on, we see a potentially powerful combination for attracting people’s attention and engaging them in the London polis.

The trick would be to attract people to local goings-on – whether campaigns over a particular issue, calls for involvement, bouncing around ideas or just keeping people in the loop – by cross-pollinating from the main Guardian. There are all manner of local campaigns, organised on the internet, that act on different facets of the same issue that should be given greater, public exposure. An example might be the Better 172 Now campaign to improve the 172 bus route; I’m sure there are similar issues that ‘citizen journalists’ could report that would be of interest to people who don’t live on the Brockley-St Paul’s route. At the moment, they are too fragmented.

Local papers often suffer from a lack of critical mass; the use of the Guardian’s existing online community and brand could help increase the traffic, as (dare I say it) could its more user-friendly website.

Because people move from one part of the city to another on a regular basis, they are going to be interested in what’s going on away from where they live, whether it’s because they go there for work, socialising or recreation. Equally, many ‘local’ issues become London-wide, in no small part because of the re-institution of strategic, City-wide governance. There is the need and the potential for a new entrant to London news.

xD.

UPDATE: An edited version of this post appeared on Liberal Conspiracy.