Two cheers for Tom Watson

Tom Watson, Labour MP for West Bromwich East and Parliamentary Secretary to the Cabinet Office, has released a code of conduct for blogging civil servants. It reads:

1. Be credible
Be accurate, fair, thorough and transparent.

2. Be consistent
Encourage constructive criticism and deliberation. Be cordial, honest and professional at all times.

3. Be responsive
When you gain insight, share it where appropriate.

4. Be integrated
Wherever possible, align online participation with other offline communications.

5. Be a civil servant
Remember that you are an ambassador for your organisation. Wherever possible, disclose your position as a representative of your department or agency.

There are a couple of particular points that I want to flag – reasons why Tom deserves a cheer – and one big omission from the code.

First cheer

Tom attracted some controversy, and quite a lot of blog-inches were given over to the subject, when he talked about a Code of Conduct for civil servants who want to blog in March of this year. The early version read:

1. Write as yourself
2. Own your own content
3. Be nice
4. Keep secrets
5. No anonymous comments
6. Remember the civil service code
7. Got a problem? Talk to your boss
8. Stop it if we say so
9. Be the authority in your specialist field – provide worthwhile information
10. Think about consequences
11. Media interest? Tell your boss
12. Correct your own mistakes

That is the reason for the first cheer. While the thrust and many of the specific ideas remained, there are clear changes. He asked the experts (and I’m well aware of the irony of calling bloggers experts), listened to the debate and came up with a very sensible policy. I hope people take note – it is possible to have a pretty good debate on a policy in the online world. While I’m sure that the Civil Service had a great deal of input, as is only right and proper, I think we can see the effect of the informal, online consultation as well.

This isn’t just bloggers getting terribly excited at the merest sniff of actual politics (well, it is, but not only). The method of consultation seems to have worked rather well and is novel; rather than just a consultation where you submit responses and they’re collated, people were able to engage in a discussion about the policy.

Second cheer

Greville Janner’s Complete Speechmaker has a wealth of stories and anecdotes at the back. One of my favourite is on brevity:

“We have lost the ability to be brief. The Lord’s Prayer consists of seventy words; the Ten Commandments, three hundred and thirty five word. The EU Directive on the Importation of Caramel – 26,211”

If for no other reason that that the Civil Service Blogger Code is, in total, seventy-nine words, Tom Watson deserves recognition.

However, it is not just the appeal of the style that merits a cheer. As Matt Wardman points out, it encapsulates principles rather than individual rules. That will give it greater longevity and covers some of the problems with the original draft – client confidentiality, for instance, is covered under ‘5’. I know that the civil service code would still apply and that this acts as an addendum to it, but it’s easy to see how someone could, ahem, get confused.

But why no third cheer?

I commented on Tom’s original post to point out the big thing missing from his draft – protection for bloggers. Unfortunately, there are many instances of bloggers being fired from their employment for blogging. The creation of the Code of Conduct emphasises that the medium is new; people don’t know how it works and don’t know what their rights and responsibilities are. This Code of Conduct was an opportunity to establish, in principle, that ‘a right to blog’ is a subset of ‘the right to speak freely’. I’m afraid that, for missing that opportunity, Tom only gets two cheers.

(But they’re quite loud, Tom).

xD.